Campaign Pitch
Sam's Club
Sam's Club
Sam's Club
A campaign identity system for a challenger brand in the wholesale trade category.
A campaign identity system for a challenger brand in the wholesale trade category.
Back to work
Role
Brand Identity, Campaign Art Direction
Brand Identity, Campaign Art Direction
Project type
Campaign Pitch
Campaign Pitch
Brief
Sam’s Club invited our team to help elevate their brand to be more conversation-worthy. We took their slogan, “expect something special”, and gave it social currency by creating a campaign language and a new visual brand identity. #samsclubbing
Sam’s Club invited our team to help elevate their brand to be more conversation-worthy. We took their slogan, “expect something special”, and gave it social currency by creating a campaign language and a new visual brand identity. #samsclubbing
