Identity

Grassroots Collaborative

Grassroots Collaborative

Grassroots Collaborative

A brand identity system for a coalition that champions grassroots efforts in Chicago, IL.

A brand identity system for a coalition that champions grassroots efforts in Chicago, IL.

Back to work

Poster hanging on a wall

Role

Brand Designer

Brand Designer

Project type

Brand Identity Case Study

Brand Identity Case Study

Brief

I developed a cohesive identity system for Grassroots Collaborative, an Illinois-based coalition that unites membership organizations to advocate for equitable policy change at the local and statewide levels. The identity amplified the voices of historically disenfranchised communities while reflecting the collective strength of grassroots action.

I developed a cohesive identity system for Grassroots Collaborative, an Illinois-based coalition that unites membership organizations to advocate for equitable policy change at the local and statewide levels. The identity amplified the voices of historically disenfranchised communities while reflecting the collective strength of grassroots action.

© 2026 Connie Chung

projectconnie.design@gmail.com