Identity

RE/MAX

RE/MAX

RE/MAX

A fresh visual identity and photography system designed to modernize RE/MAX’s recruitment and retention efforts.

A fresh visual identity and photography system designed to modernize RE/MAX’s recruitment and retention efforts.

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Open book on a white surface

Role

Brand Designer, Art Director

Brand Designer, Art Director

Project type

Identity

Identity

Brief

Our team was tasked with creating a fresh, modern identity for RE/MAX’s recruitment and retention division while staying true to the brand’s core essence. The project unfolded in two phases: I developed the visual identity system, then helped plan an in-house photoshoot to create a still-image library that brought the new brand language to life.

Our team was tasked with creating a fresh, modern identity for RE/MAX’s recruitment and retention division while staying true to the brand’s core essence. The project unfolded in two phases: I developed the visual identity system, then helped plan an in-house photoshoot to create a still-image library that brought the new brand language to life.

© 2026 Connie Chung

projectconnie.design@gmail.com