Identity

BMRX Media & Marketing

And overview of the BetterMe Rx brand identity translated across all customer touchpoints.

Back to work

Role

Lead Brand Designer

Project type

Website, Marketing Collateral, Paid Social Advertising

Brief

I was tasked with bringing the BMRX Health identity to life across its website, email marketing, newsletters, campaign collateral, paid social advertising, and organic content. The system needed to remain cohesive and recognizable while scaling across platforms, treatments, and every stage of the customer journey.

BMRX The Reset Newsletter

Description

Weekly Newsletter Series

The Reset is BetterMe Rx’s weekly newsletter, designed to keep customers informed, engaged, and connected to the brand. Each edition brings together GLP-1 guidance, practical health tips, social and blog content, product education across NAD+, Sermorelin, HRT, and ED treatments, and personal messages from the founders to bring a more human voice to the customer experience.

I designed a flexible library of newsletter templates that could accommodate a wide range of stories while maintaining a consistent visual identity. I also created a project management system to streamline planning, content development, design, and weekly delivery.

BMRX Ads

Description

Meta Paid Static Ads

I created biweekly and quarterly paid social refreshes for BetterMe Rx across Meta, promoting GLP-1, Microdosing GLP-1, and NAD+. Rather than focusing solely on conversion, the campaigns introduced customers to the people and values behind the brand. Through approachable messaging and human-centered visuals, I helped position BetterMe Rx as a safe, reliable, and caring alternative within an often impersonal peptide market.

BMRX Onboarding Email Series

Description

Klayvio & Mailberry Email Marketing

I created a flexible library of email templates across BetterMe Rx’s full product portfolio using Klaviyo and Mailberry. Our lifecycle campaigns focused primarily on customer onboarding, abandoned-cart recovery, retention, and cross-selling, ensuring customers felt informed and supported throughout their journey. Because the needs of the business evolved quickly, I designed a simple, modular system that could be easily updated and reused across products without compromising the brand’s visual identity.

BMRX Product 3D Modeling

Description

3D Modeling

I modeled BetterMe Rx’s full range of vials, pills, and sprays in 3D, developing each product’s shape, texture, materials, and branded packaging. The resulting visual system gave the company a consistent and recognizable way to represent its treatments across the website, email, paid media, social content, and other marketing touchpoints.

BMRX Landing Pages

Description

Affiliate Landing Pages

I created a series of landing pages for BetterMe Rx’s TikTok affiliates, tailoring each experience to the affiliate’s audience and content niche. I developed a flexible template system using modular content blocks that could be reused, reordered, and rewritten, allowing the team to launch customized pages efficiently while maintaining a consistent brand experience.

BMRX Website

Description

Main Website: bettermerx.com

I designed two generations of the BetterMe Rx website, evolving the digital experience alongside the rapidly changing needs of the business. I created a modular, flexible design system that allowed pages, products, and messaging to be updated quickly without sacrificing visual consistency. This adaptable foundation helped the website respond to weekly changes while maintaining a clear, cohesive, and trustworthy customer experience.