Identity, Art Direction
BetterMe Rx
BetterMe Rx
BetterMe Rx
A modern, approachable brand identity designed to help a telehealth challenger stand out in a crowded healthcare market.
A modern, approachable brand identity designed to help a telehealth challenger stand out in a crowded healthcare market.
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Role
Lead Brand Designer
Lead Brand Designer
Project type
Brand Identity
Brand Identity
Brief
I was tasked with creating a complete brand identity system for a startup telehealth challenger entering a crowded healthcare market. The identity needed to feel credible and trustworthy while offering a more approachable, modern vision for accessible care.
I was tasked with creating a complete brand identity system for a startup telehealth challenger entering a crowded healthcare market. The identity needed to feel credible and trustworthy while offering a more approachable, modern vision for accessible care.
